Have you ever poured all your energy into something, only to wonder if it’s truly worth the effort? Perhaps you’re working hard to change a situation that feels stuck or pushing toward a goal that seems constantly out of reach. There’s a term for this: tilting at windmills.
This phrase originates from Miguel de Cervantes’ classic novel Don Quixote. In the story, Don Quixote charges at what he believes are menacing giants, only to discover they’re just harmless windmills. Over time, the term has come to symbolize fighting unwinnable or unnecessary battles—expending effort on challenges that may not be solvable or even worth pursuing.
Are You Fighting Your Own Windmills?
Think about a goal or struggle that’s been wearing you down. Is it a job where you feel undervalued, yet you keep hoping things will improve? Or perhaps it’s trying to change someone’s behavior, believing that if you say or do the right thing, they’ll finally see your perspective.
Sometimes, we hold onto battles because they feel meaningful, or we believe victory will bring fulfillment. But at times, the battle itself becomes more draining than rewarding. Research supports this idea: letting go of unattainable goals—a concept known as goal disengagement—can significantly boost well-being. Studies show that people who release themselves from unrealistic or unproductive goals experience less stress and greater happiness (Wrosch et al., 2003). Imagine the relief and renewed energy that comes with stepping back from a pursuit that’s been exhausting you.
Why Do We Keep Tilting at Windmills?
Letting go of battles can feel incredibly difficult, and psychological factors often keep us stuck in the cycle.

1. The Sunk Cost Fallacy
   Have you ever thought, “I’ve already put so much into this—I can’t quit now”? This is the sunk cost fallacy at work. It’s the mistaken belief that past investments of time, energy, or money should determine whether we keep going, even if the effort isn’t yielding results (Arkes & Blumer, 1985). In reality, sometimes cutting your losses is the healthiest choice.
   
2. Perfectionism and Idealism
   If you’re a perfectionist, you might find it hard to let go of a goal, even when it’s clearly unattainable. Perfectionism often traps us in cycles of chasing unrealistic standards, leading to frustration and burnout (Flett & Hewitt, 2002).
   
3. The Need for Control
   Many of us feel compelled to “fix” situations or relationships, even when they’re beyond our influence. Stephen Covey, in The 7 Habits of Highly Effective People, emphasizes the importance of focusing on your “circle of influence”—the aspects of life you can actually control. Spending energy outside this circle only leads to frustration and exhaustion.
   

Signs You’re Tilting at Windmills
If you’re unsure whether a challenge is worth pursuing, here are some signs it might be a windmill:

• Constant frustration or exhaustion: If the effort leaves you feeling drained rather than motivated, it may be time to reevaluate.
• Lack of progress despite hard work: When your efforts yield little to no results, consider whether your energy could be better spent elsewhere.
• Clinging to past investment: If you’re continuing purely because of how much you’ve already invested, you might be falling into the sunk cost trap.
• Misaligned values: Are you pursuing this goal because it aligns with your true desires, or because of external expectations?

Why Letting Go Isn’t Giving Up
Walking away from a draining pursuit isn’t a sign of failure—it’s a sign of strength. Studies show that letting go of unattainable goals can lead to less depression and greater life satisfaction (Wrosch et al., 2007). When you step back from battles that don’t serve you, you create space for pursuits that align with your values and bring genuine fulfillment.
Letting go isn’t about giving up; it’s about choosing where to direct your energy for maximum impact.
How to Stop Tilting at Windmills
If you’re ready to move on from an unwinnable battle, here are steps to help you refocus:

1. Identify What You Can Control: Reflect on which parts of your situation are truly within your influence. Shifting your energy toward these areas can be freeing.
2. Reframe Letting Go: Instead of seeing it as giving up, view it as a choice for freedom and growth.
3. Check in With Your Values: Ask whether your pursuit aligns with what you genuinely want or if it’s driven by outdated beliefs or external expectations.
4. Seek New Perspectives: Talking to a trusted friend, mentor, or coach can help you gain clarity and see your situation from a different angle.

Final Thoughts: Choosing Where to Focus
We all have goals or ideals we hold onto, sometimes longer than we should. Recognizing when you’re tilting at windmills and choosing to redirect your energy is an act of courage. It allows you to focus on what truly matters and opens the door to new opportunities.
As you reflect on the year ahead, ask yourself: Are there any “windmills” you’re ready to let go of? Have you experienced the relief of stepping back from a draining battle?

​Recently, I came across a video featuring a German emigrant to the U.S. sharing his experience of a cultural shift that resonated deeply with me. He described a subtle but powerful barrier in his homeland that stifled growth and discouraged standing out. Although he couldn’t pinpoint the cause, it immediately clicked for me—what he described was Tall Poppy Syndrome.

Tall Poppy Syndrome is a social phenomenon where individuals who achieve success or stand out are “cut down” by others to maintain a sense of equality. I’ve personally encountered this dynamic throughout my career, both in my experiences and in my work with clients, particularly those who have had to overcome the weight of others’ criticism and negativity to achieve their dreams. This realization led me to reflect on my own journey and reinforced the importance of understanding Tall Poppy Syndrome to protect one’s growth and well-being.

Understanding Tall Poppy Syndrome
Tall Poppy Syndrome is rooted in social psychology, drawing from social comparison theory. People often measure their own self-worth by comparing themselves to others, and when someone stands out, it can evoke feelings of inadequacy or envy, leading to criticism or subtle forms of undermining behavior (Festinger, 1954). The term itself comes from the metaphor that a poppy growing taller than others will be trimmed back to maintain uniformity.

This tendency to cut down “tall poppies” appears particularly common in cultures that value conformity, such as certain parts of Europe and Australia, according to research published in the Journal of Business Ethics (Feather, 1994). Instead of celebrating individual achievements, the success of others is often diminished, making it challenging for high-achieving individuals to thrive without facing criticism or backlash.

Why Recognizing This Dynamic Matters
Experiencing Tall Poppy Syndrome can be disheartening, whether it’s in your career, personal life, or creative pursuits. However, understanding that this negativity often stems from others’ insecurities, rather than any shortcomings of your own, can help shift your perspective and alleviate the impact of such criticism. Research shows that people with high self-determination—those who pursue personal goals aligned with intrinsic values—are less affected by envy or external criticism (Deci & Ryan, 2000). By grounding our achievements in personal growth and internal motivations, we can cultivate resilience to external judgments.

I share these insights not only to help others recognize and cope with Tall Poppy Syndrome but also to encourage each of us to celebrate our success and uniqueness without guilt. Embracing our individuality and achievements can inspire those around us to do the same.

Overcoming Tall Poppy Syndrome: Key Strategies
If you’ve ever felt the sting of being “cut down” for standing out, here are some strategies to stay true to yourself and continue shining:

Celebrate Your Wins, Big and Small

• Acknowledge your achievements, whether it’s a career milestone, a creative project, or a moment of personal growth. Even in the face of criticism, recognize each step forward as a reflection of your dedication and resilience.

Embrace Your Uniqueness

• Your individuality is a strength, not a weakness. Research indicates that authentic self-expression—when you embrace who you truly are—leads to increased happiness and well-being (Kernis & Goldman, 2006). While it may be tempting to blend in, standing out allows others to be inspired to embrace their own uniqueness.

Find Your Support Network

• Surround yourself with people who uplift and encourage you. Research underscores the importance of social support in overcoming adversity and building resilience (Cohen & Wills, 1985). Seek out mentors, friends, and colleagues who celebrate your success, helping you to maintain a positive perspective.

Respond to Criticism with Compassion

• Understand that others’ negativity often comes from their own insecurities. Rather than internalizing their criticism, respond with compassion. Stay focused on your journey, and trust in your abilities to guide you.

A Personal Journey with Tall Poppy Syndrome
Reflecting on my own experiences, I remember back in 2010 when I developed an app about Transactional Analysis (TA). At the time, no other app seemed to cover this niche, and I was excited to offer this resource to others. When I shared it, however, a senior colleague disparaged my work, claiming her app had come first—even though, as it turned out, hers was still in development. Rather than viewing my app as a benefit to the field, she saw it as competition.

The criticism was disheartening. I ended up removing the app from the store, convinced that I had somehow overstepped. Looking back, I realize I had let someone else’s insecurity derail my efforts. What truly mattered was the value the app could provide, not who released it first. It was a pivotal experience in my journey to understand and rise above Tall Poppy Syndrome, reinforcing that there is space for everyone to make their unique contributions.

Another instance came when I opened a therapy center, 1.5 miles distance from an established one. Rather than recognizing the potential for collaboration, the existing center’s response was antagonistic. This reaction exemplified scarcity thinking, where competition and fear overshadow a broader view of collective benefit. These encounters helped me recognize that Tall Poppy Syndrome is often driven by fear, scarcity, and insecurity—and that true success lies in staying committed to one’s mission and values.

Keep Growing, Keep Shining
Tall Poppy Syndrome can be a challenge, but recognizing and understanding it is a powerful first step toward overcoming it. The next time you achieve something, take a moment to celebrate it as a testament to your hard work, passion, and perseverance. Remember that standing tall doesn’t just benefit you—it sends a ripple effect that encourages others to embrace their own growth and potential.

At the end of the day, your success and uniqueness are worth celebrating. Don’t let anyone else’s discomfort convince you to shrink. Embrace your passion, your creativity, and your impact, and let your light shine for all to see.

​This week, I found myself reflecting on something that comes up a lot in my sessions with clients—hustle culture and the impact it has on people. Recently, a couple of clients shared their experiences with hustle-style coaching, and it reminded me of a common pattern I’ve seen over time. This isn’t just about life coaching; it also happens in fitness, career development, and personal growth. Today, I want to talk about the differences between the hustle mentality and more sustainable, positive approaches because I see the effects so often in my work.

What Happens with Hustle Culture
Hustle culture is all about pushing through. It’s that “all or nothing” mentality that says you have to keep grinding, keep pushing yourself, and maintain extreme discipline to succeed. And for many people, it works—for a while. They see quick results, whether it’s weight loss, career advancement, or achieving personal goals. That initial success can feel empowering, like all the hard work is paying off.

But here’s where the problem begins. The hustle mentality often doesn’t allow room for rest, reflection, or flexibility. It’s built on the idea that discipline alone is the key to success, and if you stop, even for a moment, you’re failing. For many people, this leads to burnout. They find themselves exhausted, unable to keep up with the demands they’ve set for themselves or that a coach has imposed on them.

What’s worse is that when this happens, people often blame themselves. Instead of recognizing that the approach they’re using is unsustainable, they think they’ve failed because they weren’t disciplined enough or strong enough to stick with it. The inner critic becomes louder, and feelings of inadequacy take over. People start thinking, “I’m just not good enough,” or “I need to work harder,” when really, it’s the method itself that’s flawed.

The Impact of Quick-Fix Coaching
In fitness coaching, for example, I’ve seen clients follow programs that promise quick results—rapid weight loss, major body transformations. At first, they feel excited by the immediate progress. But these programs often demand extreme discipline, with rigid rules and no room for personal adjustment. Eventually, the results slow down or plateau, and people feel like they’ve lost momentum. That’s when burnout sets in, and they start to feel like they’ve failed, blaming themselves for not keeping up.

Similarly, in career or personal development coaching, hustle culture can push people to overwork themselves. They might see quick wins—like landing a promotion or hitting a big career milestone—but they’re constantly pushing at full speed. Without time for reflection or self-care, they lose balance. When progress stalls or stress takes over, they feel defeated, as though they should have been able to keep going without breaking down.

Why Positive, Sustainable Approaches Work Better
There’s a big difference between this “hustle” mentality and a more sustainable, positive psychology approach. In my work, I focus on helping clients develop skills and habits that they can maintain over the long term. It’s not about quick wins or extreme discipline. Instead, it’s about understanding their strengths, working with their natural tendencies, and focusing on self-care and balance.

Here’s why this matters:

• Self-Compassion vs. Self-Criticism: Hustle culture often fuels the inner critic, making people feel like they’re not good enough when they can’t keep up. In contrast, a positive approach helps people develop self-compassion, recognizing that growth doesn’t have to be a grind, and it’s okay to move at a slower, more manageable pace.
• Sustainability vs. Burnout: While hustle culture leads to quick wins followed by burnout, sustainable approaches focus on gradual progress. When people work with their strengths and build healthy habits, they’re more likely to keep going without burning out.
• Lasting Confidence vs. Temporary Success: Clients who follow strength-based, person-centered approaches often discover strengths they didn’t realize they had. This builds lasting confidence and self-esteem, rather than the temporary high that comes with quick wins. They feel empowered to keep going because they’re working with themselves, not against themselves.

Why People Blame Themselves
One of the hardest things for people to realize is that when burnout happens, it’s not their fault. The hustle mentality makes them believe that if they didn’t succeed, it’s because they didn’t try hard enough. But in reality, it’s because the system they were following wasn’t built to last. These quick-fix programs set people up for a cycle of early success followed by burnout and self-blame.

If you’ve ever felt this way—like you’re pushing yourself too hard and it’s still not enough—please know that it’s not about you lacking discipline or willpower. It’s about finding an approach that works for you in a sustainable way.

How to Shift to a Sustainable Approach
If you’re ready to move away from the hustle mentality and toward something that actually works long-term, here are a few things to consider:

1. Focus on Your Strengths: What are you naturally good at? Build your approach around those strengths rather than trying to force yourself to fit into a rigid program that doesn’t align with who you are.
2. Allow for Flexibility: It’s okay to adjust your goals or take a break when you need it. Growth isn’t linear, and sometimes slowing down is exactly what you need to keep going in the long run.
3. Check In with Yourself: Regularly ask yourself how you’re feeling—both physically and mentally. If you’re starting to feel burned out, it’s a sign to re-evaluate and maybe ease up a bit.
4. Celebrate Small Wins: Progress is progress, no matter how small. Celebrate the steps you’re taking rather than focusing only on the big milestones. This helps you stay motivated without the pressure to achieve everything at once.
5. Practice Self-Compassion: Be kind to yourself. If you’re feeling drained or unmotivated, don’t beat yourself up. Recognize that it’s normal to feel this way, and take time to care for yourself. Self-compassion is a key part of sustainable success.

The Positive Side of Sustainable Growth
I’ve seen clients achieve lasting change by focusing on these more balanced, self-compassionate approaches. Instead of chasing quick wins, they’re building habits that last and learning to appreciate the journey. Sustainable growth isn’t about perfection or pushing yourself to the limit—it’s about creating a path that works for you and allows you to feel good along the way.

If any of this resonates with you or you’ve found yourself stuck in a hustle cycle, I encourage you to take a step back and think about what’s really working for you. Lasting change doesn’t have to be painful. It can be rooted in self-care, awareness, and steady progress. And in the end, that’s where real growth happens.

I’d love to hear your thoughts or experiences with hustle culture and whether this resonates with you. Feel free to reach out anytime.